HELMA brings together commercial leadership, marketing and media, certified logistics and retail control — under one plan, one P&L and one point of contact.
HELMA integrates four platforms that already operate under one commercial plan, one P&L and one point of contact. The brand keeps one interlocutor — HELMA owns the result.
Portfolio, pricing, channel strategy and negotiation with retail.
Positioning, creative, media investment and performance.
Import, regulatory compliance, warehousing and national distribution.
Sell-out data, retail audit, dashboards and monthly reporting.
The four ways an international beauty brand loses value when it enters a new market — and how HELMA prevents each one.
More than one hundred combined years of commercial, media, logistics and retail experience in this market.
Commercial leadership of HELMA
Leads HELMA
Logistics and operations
Customer experience, retail and region
20+ years in strategy and media
20+ years in marketing and commercial strategy
of continuous operation in international logistics
authorised economic operator, freight agent and importer
certified warehouses, traceability and national distribution
Contractual commitments, not intentions. They are what separates a distributor from a brand custodian.
Filed in the brand’s name, with an exclusive licence recorded in HELMA’s favour for the term of the agreement.
A single authorised importer and an approved retailer list the brand can review, extend or veto.
Recommended retail price defended by contract, with a promotional calendar approved by the brand.
No re-export without written authorisation; batch traceability from customs clearance to shelf.
We look for international brands to import, represent and distribute in Paraguay — with exclusive rights and a first option on the region. Tell us about yours and we’ll come back with the next steps.
